Change Proposal

I propose to do a research signalize into McDonalds and the mixture agents they have newly put in place. McDonalds cooking stove has been increasely aligned with cheap unhealthy food and goddamned for much of the obesity issues in western society today. The new-made documentary Super Size Me attracted a great batch out of media and ordinary electro ban financial aid to McDonalds. In sparkling of this negative attention McDonalds has tried to rebrand itself and has taken locomote to mother a more health conscious restaurant chain. any(prenominal) of these travel be greater offerings for the health conscious consumer such(prenominal) as salads, low fat burgers and vegetarian options. They have also taken steps in providing more information as to where and how in that location products ar produced. All products at McDonalds now clearly give tongue to and cotton up the fat content along with diametrical nutritional information. This change in focus for McDonalds has been multi pronged as new marts are now targeted and assessed. A new mart is the coffee meeting that was previously not catered for by McDonalds. This market is now receiving a great deal of attention and supporter with Mc Café existence created especially just to service them. The public perception and negative association with the restaurant has driven this shake in strategical worry by McDonalds. With obesity adequate an epidemic in most western countries media and public attention is only increasing for chains like McDonalds. This strategic solecism in management is proving to be a positive champion with McDonalds sales increasing. I plan to research further how efficacious this organisational change has been for McDonalds and what other industry trends have occurred and are belike to occur in the future.If you want to get a all-encompassing essay, order it on our website: OrderCustomPaper.com

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