Tim Hortons

EXECUTIVE SUMMARY AND INTRODUCTION  Executive Summary Tim Hortons is a large attach to that focuses on top quality, always fresh products, value and slap-up service. It has become the largest quick service restaurant chainin Canada specializing in always fresh coffee bean, baked goods and family unit style lunches (TimHortons: About Us). earlier Tim Hortons offered only coffee and donuts to its guests further has greatly expanded instantly to offer a total lunch menu as well along withmany more than baked goods. The biggest attraction to Tim Hortons is restrained their always freshcoffee, it is also offered in a take-home support so customers apprize make merry the great taste of TimHortons coffee at home. Our team has explored the fraternitys information resources tolearn roughly what Tim Hortons needs to do in order to successfully expand into the linked States. This was achieved through a number of group meetings, emails anddiscussions slightly the differen t ways of expanding successfully into the foreign market. Areview of the companys history and timeline lead us to a greater discernment of howthe company really works, and how act they are to improving their word picture in theconsumers eye. We also conducted a SWOT analysis to check into the strengths andweaknesses of Tim Hortons and their major competitors: Dunkin Donuts and Starbucks.To shroud with the challenges brought about by these competing firms Tim Hortons entrusthave to grade the necessary changes that bequeath ultimately make them a toughened competitor inthe United States. These changes include adding new items to the menu that will appealto the American customer; they can also have an authority deal with American sports players to gain a bigger object market. Another amour Tim Hortons can do to gain more American customers is to pass on their joint venture with the American companyWendys into the United States because it has turn out to be successful in Canada. LastlyTim Hortons can use a product ! and promotion strategy to order which products...If you want to keep a full essay, order it on our website: OrderCustomPaper.com

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