From Discussions and Material Presented Essay

From discussions and material presented during lectures, write an turn out to demonstrate your theoretical collar and operable application of Marketing. Each student is to select wholeness of the move topics below and write an essay of 1500 words, to be submitted in Week 5. The essay must be referenced with relevant up-to-date sources. Choose one of the topics mentioned below 1. Segmentation, targeting and positioning are interrelated activities which are cardinal to achieving a successful Marketing Mix. hash out these concepts in surmisal and flow concrete examples of how they can be applied to one industry of your choice. Examples of an industry you efficiency choose fashion for men, or personal care products (shampoo, shavers etc), or kiss products, or toys, or vehicles, or furniture, or fashion for women, or monetary services, or beverages, or baby products, or snack foods or a nonher(prenominal) industry. 2. Marketing is all about delighting the customers. Discuss the theory and then flow practical, real examples of how various products or services are delighting their customers today.Also result your own ideas of how these products or services could further improve in the future. 3. Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour. 4. tidy market research and environmental scanning forms the basis of success for other related marketing activities. Discuss the theory and then give practical examples of what types of market research and environmental scanning a company similar Dominos Pizza should do and explain why. . Why is it important to do market research and adjust the marketing commix when entranceway into a foreign market? Explain the theory and then give practical examples of how some companies have already adjusted their marketing mix in foreign markets . Also, explain what advice you would give the marketing team of Vegemite if they cherished to launch this product in a foreign market such(prenominal) as South Africa (or a market of your choice), where people do not know the product/brand.