Gillette :: essays research papers

Gillette is leading cosmoswide plate applicants, such asrazor, battery, electronic and manual toothbrush,manufacturing guild. On April 14, 1998, the unionintroduced the worlds first triple blades razor and begun tosell July 1, 1998 in the get together States and September in theWestern Europe. Since Gillette launched new razor in1998, the connection expected blue re turnings in short-termhowever, the result of the new harvest-tide has been outlinedyet. SWOT ANALYSIS - Key Learning The argonas of theinternal factors are Finance, Management, Manufacturing,Market position, Personnel, and Research & Development.All these factors can be defined as either strengths orweakness or both. First of all, the union as a wholegained net bargains amount of 10.1 one(a) million million million dollars and netincome of 1.4 billion dollars for the 1997 due to acquireleading battery club Duracel in 1996 and grow ofSensor stand out razor. As a result, company could spend 1billion dollars to invent Mach 3 which is triple bladesrazor. eventide though Gillette had sufficient fund to invent thenew product, the company took high risk of financial sidethat if the new products sale does non reach to companysexpectation, the company impart see shortage of capitalresources and can be lead to bankruptcy. But if Mach3turn out to be a New Coke or McDonalds Arch Deluxe much-hyped new products that were mostly duds andfizzle- the gloom will be heavy from Gillettes corporateheadquarters in capital of Massachusettss Back Bay to the South Bostonfactory that Gillette has overhauled to leaven 600 millionMach3 blade cartridges per year, or about half of Gillettes yearbook target of 1.2 billion Mach3 blades. (Boston Globe,4/15/98) Since Gillette introduced "Mach3" in April, thecompany changed its manufacturing tools to proveMach3 South Bostons factory. Gillette already spent 300million dollars for advertising and promotional material worldwide forthe year that company in troduced new product. Theamount is twice as much as the company put for advertising"Sensor Excel" in 1989. Gillette released the new productto retail stores on July 1, 1998, and starts to advertise onTV and the other media six weeks later however, manypeople went to the companys clear site to look at the newproduct. Even though company spent tremendous amountof fund for the advertising, some people from Asia did notrecognize the product according to our groups survey. Forcustomers, there are satisfaction and complaints forMach3. People, who conform to with Mach3 according toour survey, said there are less irritation and quick shavingtime. Customers who complaint about Mach3 argue thatthey do not motive to spend more money on better outlook.According to our survey, one hundred percent of