Frontier Airline Assignment Example | Topics and Well Written Essays - 500 words

Frontier Airline - Assignment Example Nevertheless, the Airline did not survive the continuous losses it incurred and finally shut towards the end of 1986, and was declared bankrupt (Frontier Airline Annual Report, 2013). In 1994, the Airline was reborn under top management of Chief Executive Officer (CEO) David Siegel and President Barry Biffie. During its first attempt in the market, Frontier Airlines had 60 air planes of which 35 were Boeing 737-200 and the rest were Convair 580. Currently, the Airline operates a fleet of 18 Airbus A320s and 35 Airbus A319s. However, the Airline has a codeshare with Great Lakes Airline that have Embraer EMB -120 Brasilia and Beechcraft 1900 D. Apparently, its first encounter in the market was marked by an inception of 40 destinations that later grew to 69 destinations in two years and before it was shut down it had managed to attain about 170 destinations in the U.S and other parts of the world. After the rebirth, the Airlines has managed to capture over 75 destinations in the U.S., Costa Rica, Mexico, Jamaica and the Dominican Republic (Frontier Airline, 2014). Consequently, Frontier Airlines currently enjoys a service of more than 3,900 professional in aviation who attend to more than 350 daily flights in the Airlines. However, the previous operation period has around 5,100 employees who were mandated to attend to both daily and occasional flights. Since its inception, Frontier Airlines has branded itself as a low cost airline. Nevertheless, early this year the C.E.O David Siegel came up with a strategy ‘ultra-low cost’ where their flight fares were stripped down to an average price of an economic ticket and as a marketing campaign that is meant to retrain the public on how the Airline intends to continuously operate especially after its rebirth. During the unveil, Siegel confirmed that