Evaluation of article from The Economist Essay Example | Topics and Well Written Essays - 500 words

Evaluation of article from The Economist - Essay Example The abstract statement (â€Å"Sooty skies†, 1) uses technical terms that make it difficult for a novice of the field of aviation to understand, without reading the article, what the article is about. Right at the very start of the article the writer addresses an aspect of de-icing an aeroplane in the first sentence and continues on with it in the third sentence with no regard for the change of perspective in the second sentence. Similarly in the second paragraph, the writer introduces a Dawid Janas with no reference to Dawid’s relevance to the discussion until later on in the article. Then the article moves on to describe the process of formation of a substance without describing the background of the substance and its relevance to the topic of the article, making it hard for the reader to maintain interest. The writer commits a similar mistake by describing the conductivity of the substance in detail without first stating that conductance of electricity though the subs tance is a process of the new de-icing technique. This application of the substance becomes clear only later on with an indirect reference to it by the writer as he compares the two substances used in de-icing. While a lot of information in the article is misleading and some is suspicious, the content does provide the necessary knowledge needed to understand the views expressed and the basics of the technology referred to by the writer. However the article contains engineering jargon that makes the aspect of de-icing techniques covered in the article irrelevant to business course students, though the price and viability comparisons of materials for de-icing in the later paragraphs can be considered relevant to the domain of business management education. The only image included in the article offers little help in understanding the gist of the article without having read a good part of the written content first. Amusingly